The Pearl Initiative aims to positively influence the regional business and student community towards implementing higher standards in areas such as corporate governance, anti-corruption, diversity in business leadership, integrity and reporting. Therefore, the organisation develops programmes and publishes regionally-focused best practice case studies, research-based reports and thought leadership insights that fosters greater insight and appreciation of the business case, issues and trends associated with these topics. All these publications are distributed widely and freely across the region and internationally.

The main programme themes are:

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